Vivid Dynamics is part of Vivid Group, which has been a Microsoft Partner for more than 10 years.

Vivid Dynamics is a team of professionals with the experience and know-how to tackle the most challenging business and technical problems. As a Microsoft Dynamics Partner, Vivid Dynamics specialises in providing Microsoft Business Solutions to small and medium sized businesses throughout Australia and Asia. Combining the business acumen of management consultants, Chartered Accountants, business operations managers and industry specialists with the technological expertise of system architects, software developers and process improvement specialists, Vivid Dynamics delivers real business results utilising technology.

We command and understand the specific business technologies and processes through which companies produce and deliver their products and services to the market. We take the time to understand your business processes and requirements, so that we can offer you the best possible solution, whether that’s an out-of-the-box solution, or a tailored solution that incorporates rich functionality and inherent flexibility.

With so many types of business management solutions available, it’s important to understand what your needs and challenges are, to be able to identify if a solution fits your requirements. This is just as important as making sure that all the pieces in a puzzle fit together, and will it work for your business? That’s where Vivid Dynamics can help. We understand that no two businesses are the same and committed to work with your organisation to develop and implement the best possible Microsoft Business Solution for your business.

For small to medium business, Vivid Dynamics offers the right combination of ingenuity, dedication and professionalism to help drive your business. We are a partner in your success, today and every day, because we focus on creating the best possible solutions for you. We deliver, because that’s our job.

Our Leadership Team



Ed McDonald

Ed leads Vivid Dynamics’s business development and client engagement function focusing on helping small and mid-size businesses outgrown of their entry-level accounting packages or outdated legacy software applications.

Ed is a business development professional with extensive experience in the Australian food industry. He has over 30 years of successful operations and general management experience in Australia, particularly in the Food Industry, including food manufacturing, quality, regulatory affairs, logistics, procurement and management reporting.Since leaving corporate life in 2010, Ed has been consulting for small and mid-size businesses on performance improvement through automation, food manufacturing and product development.

Ed brings a deep understanding of how large and small businesses function and how to apply the appropriate business technologies, processes and software applications to solve existing problems and/or identify opportunities for improvement. He has a passion for helping businesses to be competitive within constantly changing global business environmentthrough transformation – by replacing legacy software applications with innovative, flexible software solutions that provide forward-looking insights to help drive business growth.

Ed holds B.Sc.Chem (Hons) in Food Technology and an MBA from Macquarie Graduate School of Management.



Sumitta Jayaratne

Sumitta is an engineer-turned finance professional with over 30 years of experience in the management consulting, financial management, operations management, business analysis, enterprise architecture, business process re-engineering, systems development, project management and planning and implementation of ERP and CRM systems within global corporations and small to medium size Australian companies.

Since 2009 Sumitta has been working as Management Consultant focusing on helping companies in the development and execution of strategy. Prior to that Sumitta was employed with Fuji Xerox Australia and Canon Australia as Divisional Financial Controller, Commercial Manager and National Operations Manager for 15 years.

Sumitta leads Vivid Dynamics’s consulting team with an entrepreneurial approach that combines Management Consulting and Technology Solutions to meet the challenges of the small to medium size companies.

Sumitta holds B.Sc.Eng (Hons) in Mechanical Engineering, an MBA from Australian Graduate School of Management and a Master of Accounting from Macquarie University. He is a Chartered Accountant and Prince2 accredited Project Management practitioner.


Rod Sanchez

Rod has spent over twenty years in the IT industry. Building on a passion for technology from an early age, Rod started his career as a software developer delivering solutions in Australia and Asia.

Since that time, Rod has held a range of senior consulting, enterprise architect, and project management roles in the Australian & Asian market for large enterprises. He has a particular interest and belief in the pragmatic application of technology to support strategic business needs and has spent the latter half of his career leading his own consulting and technology services firm Vivid Data specialising in helping major companies apply technology-led solutions to solve important business problems.

Since founding Vivid Data in 2001 he has been leading the high-tech start-up as CTO and Principal Consultant to such clients as Ducati, AirData, Caltex, Abbott and QBE Insurance. Now Rod leads the Vivid Dynamics’s technical consulting team.

Rod holds a B.Eng (Hons) in Electrical Engineering & Computer Science from the University of Sydney and continues to maintain a keen interest in the latest business thinking and trends through his affiliation with IEEE Communications Society and Engineers Australia MIE Aust. He is a CISSP certified Security Professional, Cloud Specialist and PMP Project Management practitioner and holds numerous vendor certifications from Cisco, Checkpoint and Microsoft.

“With Vivid Dynamics, I love the intersection between businesses with real challenges and the latest in technology solutions, but what I love most of all is leading a team of people who know how to bring the two together to create brilliant and genuinely valuable outcomes for our clients. Our industry attracts some of the most creative and intelligent people on the planet, and when you bring them together in an organisation like Vivid Dynamics, great things are bound to happen and being a part of that is incredibly rewarding.”
Rod Sanchez