Microsoft Dynamics CRM Return on Investment Comparison

Every business can benefit from the increase in customer satisfaction and profitability from a customer relationship management (CRM) solution. But deciding which CRM to choose can be time consuming. Microsoft Dynamics CRM makes shopping easier with a return on investment comparison.
Microsoft Dynamics CRM delivers an average ROI of 243%*

This is based on the Annual Savings obtained from the three key benefits below; **

  1. Increased productivity
  2. Increased profits
  3. Reduced administrative costs


Marketing 95% of companies surveyed
reported benefits from marketing automation.**


Sales 87% of companies surveyed reported benefits from sales force automation.**


Customer Care 97%
of companies surveyed reported benefits from customer service automation.**


What is ROI?

Return on investment (ROI) is a measure of investment cost to investment gain. Customer relationship management (CRM) helps to achieve a positive ROI through reduced costs and increased profitability while also increasing customer satisfaction and loyalty in the sales, marketing, and customer service fields.

*Bishop, Michelle S. “The Total Economic Impact of Microsoft Dynamics CRM 2011.” Forrester Research. May 2011.

**This Microsoft Dynamics CRM ROI Calculator is based on data gathered from the 2013 Nucleus Research Benchmark Study of 362 CRM decision-makers in the United States and Europe. Survey respondents included a variety of industries in organizations ranging from small and medium-sized businesses to Fortune 100 companies. Nucleus analysts investigated their experiences with sales force automation, marketing automation, and customer service and support.
Read the full 2013 CRM Benchmark Report from Nucleus Research.

See what we can do for you. Send us a quick email about your business, and we’ll show you how Microsoft Dynamics CRM can deliver a booster shot directly to your bottom line. Or you can contact us today at +61-2-9089-8879 or email us at